In my last post I
talked a bit about Strava and the influence of gamification and surveillance on
cycling. I ended the post with a comment that gamification and surveillance make
Strava a ‘stage’ for cyclists – a stage on which their performances and behaviours are being
watched by their Strava ‘followers’ and others. But long before Strava took hold the way that cyclists behave and their performances have been closely observed by others - those who knew the game and how
it was played.
SOCIOLOGY ALERT –
theory coming up! This is going to get a bit ‘wordy’ but bear with me.
To understand cycling
as a ‘game’ that has stakes I need to introduce the idea of CAPITAL to the conversation. Capital is
best understood as a form of SOCIAL POWER and STATUS and all social worlds, including that of racing cyclists are
constituted
when individuals or groups determine what it is that constitutes power and
status and how that power and status is EARNED
and DISTRUBUTED. In my research of
racing cyclists’, I have found that capital comes in four main forms, all of which
should be recognisable to blog readers.
Physical
capital:
Is earned from acts of strength and athleticism. We all know that really strong
rider who can do massive turns on the front and still drop you on the hills –
he might be a complete knob-head, but he still has social power and status
because of the physical capital he has accumulated.
Social
capital:
Relates to what a cyclist knows about the social world,
but is also to do with a rider’s social ties, their friends and
acquaintances. Social capital is the power and status that comes from being an accepted member of
a group and from having a large friendship network. Of course you may know a
rider who knows everyone but who may not have much social status – that will probably
be because he is lacking in the other forms of capital – yep another knob-head!
Cultural
capital: Is related to the consumption of goods and the expression of taste. Wearing
the ‘right’ brand of kit and riding a bike that is sufficiently expensive to be
deemed acceptable. But as we know good taste and cultural capital may not result in
power and status in cycling. The expression ‘all the gear no idea’ springs to
mind and is directed at riders lacking in other forms of capital. Yes you
guessed – knob-heads.
Ride the wrong bike and there's no no cultural capital for you, even if you do have a cute dog.
Symbolic
capital:
Is related to reputation and image often derived from past performances and
achievements. Those riders that we all know who are respected, they know the
‘game’. They may race or have raced at a high level in the past, they conduct themselves
well and other riders recognise their power and status. You know the riders I
am describing – nobody argues with them. They make decisions on behalf of
others, on the route and the pace of the ride, they can do this because they have capital
in all of its forms. These guys are definitely NOT knob-heads
To
try to illustrate the value of capital I tried to think of an example I could
use. I found one – not in my research but on my Instagram gallery. MyInsta I was out
training with Jack and well-known and successful racing cyclist Harry,
when we came across another top local rider Rob – who had snapped his chain. With no
way of fixing it and as we were only 2 or 3 miles from a bike shop Jack and
Harry offered to push Rob to the shop – remember this Harry? (I wasn’t much
help – I just kept out of the way).
Nearly there - one more push and we will be at the roundabout.
All
three ride for different teams and are intense racing rivals yet there was no
hesitation in offering to help – why? Simply because Rob has accumulated a
significant amount of capital in all its forms physical, social, cultural and
symbolic, he has power and status in the social world of racing cyclists. In
later posts I will provide a couple of examples from my research where different
judgements were made about riders who were subsequently deemed to be ‘not worth helping’.
Of
course if you get a puncture on the way home, it doesn’t matter how much capital
you have accumulated, you fix it yourself – while some knob-head takes pictures
of you doing it for his Instagram!
Now
that we know what is at stake in the game my next post will return to the topic
of Strava because on Strava new forms of capital have emerged that are changing
the way this social world works. – my next blog post will be all about Kudos!
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